Devon Blake

Every client who reviews a gallery is meeting your product for the first time, in the exact moment they're being helped by a photographer they trust. That's a top-1% distribution context and right now you're not capitalizing on it. A subtle 'Powered by Like.photos — built for photographers' link in the gallery footer. A post-submission state that says 'Loved this experience? Tell your photographer friends.' One-click share to a fellow photographer with a referral credit. You'd 3x your photographer acquisition cost-free. Also: wedding photographer Facebook groups, r/photography, and the Click community on Substack. That's where your first 500 users live.

Most founders see a 'plan generator.' I see a creator product. Every plan that gets generated is shareable content — if you let local micro-influencers stamp their name on curated plans ('Lena's Brooklyn rainy-day Saturday'), you go from a cold AI output to a warm, attributed recommendation. That's the unlock. I'd start with 20 creators in 3 cities and ship a 'Curator Mode' before doing anything else with the AI. Distribution before product, every single time.